The Lincoln Highway Radio Show was a popular radio drama series broadcast in the United States from 1940 to 1942. The show was produced by NBC Radio and sponsored by Shinola Polish and attracted some of the biggest stars of the day to its Saturday morning slot. A brilliant conceit, each episode featured a story of “the heartbeat of America […] the loves, thrills, pathos of the lives of the people who travel the country’s greatest traffic artery – The Lincoln Highway”.
Luise starred in two episodes. The first, broadcast on Saturday 5 October 1940, was “a gloriously human story of a young girl who finds love on America’s greatest highway”. Her second appearance was broadcast on 1 March 1941, entitled Emigrant Girl, with the rather mind-boggling theme: “What has a prize cow to do with love?”. Luise had made radio appearances prior to this during the height of her fame in the 1930s, however, up until this point her on-air performances had been confined to readings or dramatic excerpts from her films. As far as my research goes Lincoln Highway was her first original performance for radio.
Sadly no recordings survive, however, some information about the show, episode lists and stars can be found on the excellent Lincoln Highway Museum website.